Francesca Rosella: The future of fashion

Francesca Rosella: The future of fashion

Shirts that can send and receive hugs, a dress that doubles up as a phone, t-shirts that display your latest tweets, and dresses that dazzle with choreographed LED lights, Francesca Rosella is truly creating the future of fashion. Watch as Rosella sparkles onstage in one of her creations.

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ABOUT FRANCESCA ROSELLA: Francesca Rosella is the Co-Founder and Chief Creative Director of CuteCircuit, a fashion company based in London pioneer in the field of Wearable Technology. Founded in 2004, CuteCircuit has introduced many ground breaking ideas to the world of fashion by creating new beauty and functionality through the use of smart textiles and micro-electronics. Working alongside Ryan Genz, CEO of CuteCircuit, Francesca has built the first fashion company that creates haute couture with LED illumination worn by international stars on the red carpet and that has been also the first to sell illuminated fashion using LEDs in leading stores like Selfridges in London.
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